Strawbrry Line
Bringing local food producers and hungry locals together
Food and communities go hand in hand
Lets keep it that way.
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Join Strawberry Line to make this possible
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Our Solution: In a Nutshell
Society is changing, convenience is king, and shopping local is not a convenient experience for many people, despite the demand.
Being a local producer is a rewarding but tough game which is why so many producers are forced to close.
Strawbrry Line wants to take the hassle out of regularly purchasing from local producers by making the shopping experience convenient.
We also want to make this easy for the producer and offer them the ability to free up time to focus on growing.
More in-person visits to local producers means people get to know their local area which can lead to the identification of potential for opportunities which can lead to a bustling community.
Our Solution: The Detail
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Producers have enough on their hands, that's why support from Strawbrry Line is free.
Our solution focuses on Convenience and Community.
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Convenience for the Consumer
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Strawbrry Line believes we can develop a convenient solution which provides a convenient and flexible way for the consumer to carry out most of their in-person fresh food shopping using local produce on a regular basis. Our solution would mean no-more disappointed crawls to the supermarket as a back-up plan to purchase missed produce. This solution would also benefit the producers and remain conscientious of their ability to produce t their own capacity.
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You can read more about why convenience is vital for the consumer to consider in our changing world by checking out the 'The Why' page.
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Convenience for the Producer
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Strawbrry Line recognises producers are always battling against time. Any time which is used to advertise their business or to run a market stall in which profits can dip and dive, reduces the time they could use to grow more produce and grow their business. This is why we want to make marketing and estimating demand convenient for producers.
You can read more about why convenience is vital for producer to consider in our changing world by checking out the 'The Why' page.
Community
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We also recognise that thriving local food producers represent far more value than just being part of the good food mission. Yet, many innovations in the fresh produce industry seems to focus on effective distribution, often in the form of home delivery services. This neglects the benefits of in-person communication and community building.
We know that a thriving local community, is a natural harbour for opportunity and economic prosperity. The Strawbrry Line solution could support this by supporting local producers and driving more in-person sales and therefore the facilitation of community networks and the development of local opportunities.
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You can read more about why community is vital for producer to consider in our changing world by checking out the 'The Why' page.
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​The Strawberry Line Solution
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Strawbrry Line will form a convenient link between the producer and consumer which will support local prosperity.
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Strawbrry Line wants to create a system which will make it convenient for a broader range of consumers to pick up the fresh produce items they need first time from a local supplier.
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The first draft of the solution is below but we are looking for producers and consumers to provide feedback so we can improve.
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Strawbrry Line will manage a notification system for consumers to inform them of the when, where and what for each of their selected local producers. Consumers will be asked to register for this service and to either select the local producers they would like to hear from, or select a cluster of local producers in their area. They can change this when they travel around the country to sample great produce specific to each region.
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The consumer will have the option to notify the local producer that they will be attending the stall, along with the time they expect to be there, and they can say what they would like to purchase.
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The local producer will receive this information prior to preparing their stall, which means they can judge their quantity of produce required for the stall and even make efficiencies in terms of staff attendance. The producers will also have the ability to update the consumers of any produce they have left to sell, on the day. This will help empty their shelves, even on poor sales days.
As part of this solution, Strawbrry Line will market producers businesses by creating charismatic profiles for all producers which will be hosted on our website for free. As our service increases in popularity we will drive audiences in your direction free of charge which we hope will enable you to focus on what you do best - growing great food!
The Plan
To launch Strawbrry Line we need to know what producers think.
In return, we will advertise your business on Strawbrry Line for free - did we mention everything we have talked about so far is free for producers?
Once we have a handful of producers on board we then need to build consumer traffic to the website. To kick-start this, it would be great if you could share the Strawbrry Line with your networks and encourage them to register as a member for updates to be one of the first to benefit from Strawbrry Line!
Share
The Share stage can be positioned throughout the process. The sooner people know about Strawbrry Line the more support we can leverage and the better we can develop our service. Whether you are a producer or consumer, we will provide you with Strawbrry Line materials to share with those around you. We are currently a seedling venture, so the more support we have the quicker we can develop and the sooner you can reap the benefits!
Talk
We are keen to talk to the producers and consumers to develop our idea. This is your service and must work for you. We are just here to make it happen.
Create
We know time is tight, lets not waste it. While we are talking, with your permission, we can create a profile of you and your business on the Strawbrry Line website for consumers to see. Subject to location, we can even pop by and take some charismatic photos of your produce and team.
Develop
With the feedback gained from the Talk and Create stages, we will develop the process and launch on the website in a suitable format. We have no doubt that tweaks and corrections will be made but this is all part of progress.
Strawbrry Line Co-benefits
It's clear to see local producers are facilitators of community spirit but we know there local producers are declining, partially because its tough trade to be in!
Strawbrry Line is passionate about great local food and we want to see rural and suburban communities thriving, healthy and bursting with opportunities for all generations. We have listed a handful of co-benefits of the Strawbrry Line solution.
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FREE slick charismatic public business profile on Strawbrry Line.
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Less wasted produce and more efficient resource allocation.
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More predictability and certainty in sales with more control over purchasing choices
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Open-up more time for you to grow you produce and business and less time used marketing.
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Exposure to a larger and broader customer base but you are still free to work within the niche you prefer.
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Strawbrry Line can be used as a supplementary option to a veg box scheme as some customers prefer to shop-in person.
Strawbrry Line is asking for your feedback to help us build a solution which you be valuable to you to...
...make supporting local producers convenient by providing a service sharing real-time updates on produce for sale in their local area.
...improve producers ability to predict sales therefore reducing produce and resource wastage.
...provide producers with a FREE charismatic public profile on the Strawbrry Line website which will be marketed to a broad audience.
...offer a supplementary service to veg boxes to cater for the high number of in-person shoppers who prefer flexibility and social interactions.